(·) Blog
Practical ideas, no jargon.
Short guides on websites, data, AI and marketing for people who want digital to work for them.
4 articles
Claude or Gemini? How a small team should choose an AI assistant
Both are good, which is exactly why the choice is hard. Instead of reading endless comparisons, your team can decide in 2 weeks: look at the tools you already use, your data and the cost, then try both on real tasks.
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Automating Instagram for a small shop without losing your brand's voice
Posting every week on Instagram eats hours that a shop owner rarely has. Here is how to set up a simple system, with AI helping on drafts and scheduling, while the posts still sound like the person behind the counter.
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What a lawyer or accountant really needs in a website, and what they can skip
A practice website does not need animations or 20 pages. It needs to earn trust, show up on Google when someone nearby looks for help, and make getting in touch easy. Here is what counts and what you can leave out.
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Measuring without stress: GA4, cookie consent and a simple dashboard for small organisations
Many charities and small businesses have Google Analytics installed and never open it. Here is how to set up measurement with cookie consent done properly, plus a one-page dashboard that answers the questions that matter.
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